10 things to consider when developing a marketing strategy

So why is a marketing strategy so important?

A successful marketing strategy is important because it can help a brand build awareness, create customer loyalty, increase revenue, and gain a competitive edge. By implementing a well-thought-out marketing strategy, brands can establish themselves as leaders in their industry, drive customer engagement and retention, and ultimately drive business growth.

We’re passionate about helping small businesses engage with their audience, giving value to their customer community and showcasing the services that answer their client’s problems. Below we’ve highlighted 10 things to think about when cresting that all-important strategy.

1. Define your target audience

The first step in creating a successful marketing strategy is to clearly identify your target audience. This involves understanding their needs, preferences, and behaviours so that you can tailor your messaging and tactics accordingly.

2. Set clear objectives

To ensure that your marketing efforts are focused and effective, you need to set clear objectives that align with your overall business goals. This will help you measure your progress and adjust your approach as needed.

3. Develop a strong value proposition

Your value proposition should clearly communicate what sets your product or service apart from competitors and why your target audience should choose your brand.

4. Build a strong brand identity

A strong brand identity can help differentiate your brand and create a memorable experience for your customers. This includes everything from your logo and tagline to your messaging and visual style.

4. Use data to inform your decisions

Data should drive your marketing decisions, from the channels you choose to the messaging you use. This will help you optimise your strategy and ensure that you’re getting the most ROI from your efforts.

5. Be consistent

Consistency is key to building brand awareness and trust. Ensure that all of your marketing efforts are consistent in terms of messaging, visuals, and tone of voice.

7. Use a mix of channels

A successful marketing strategy should leverage a mix of channels, including social media, email, content marketing, paid advertising, and more. This will help you reach your target audience where they are most likely to engage with your brand.

8. Focus on customer experience

The customer experience should be at the forefront of your marketing strategy. This involves creating a seamless and enjoyable experience for your customers from the first touchpoint to post-purchase follow-up.

9. Measure and analyse results

Regularly measure and analyse your marketing results to identify areas for improvement and optimise your strategy. This will help you stay ahead of the competition and achieve your business goals.

10. Stay agile and adaptable

The marketing landscape is constantly evolving, so it’s important to stay agile and adaptable. Be open to testing new tactics and channels, and be willing to adjust your approach as needed to stay ahead of the competition.

We exist to give small businesses access to results-driven branding, websites and digital marketing. If you’re looking for help with your growth strategy get in touch to book a FREE consultation.