DIGITAL MARKETING STRATEGY
Defining who your target customer is and identifying key characteristics
What is an Audience Profile?
Also referred to as personas, an audience profile is made up of a list of characteristics that differentiates your prospects from other profiles – this could be age, gender, location etc.
Audience profiles can also be segmented into groups with similar behaviours, enabling you to tailor your marketing activities to reach the audience that is going to deliver biggest return on investment (ROI).
A strong and well though-out audience profile can help you build up a relationship between you and your prospects, in turn gaining sales and returning customers through brand loyalty.
Once you have defined your target audience successfully you can then target each segment/audience differently with the best messaging for each persona, giving you a stronger chance of a good ROI.
Audience Profiling Stats
Buyers are 48% more likely to consider solution providers that personalize their marketing to address their specific business issues
of companies who exceed lead and revenue goals segment their database by buyer persona
Personalized emails Improve clickthrough rates by 14%, conversion rates by 10%, and drive 18 times more revenue than broadcast emails
How we help…
As part of digital marketing strategy service, we help you define your target audience and create buyer personas so we can focus your marketing efforts on the right people.
- Strategy and consultancy
- Audience profiling
- Competitor analysis
- Market research
- Analytics and tracking
Let's Grow Together!
If you’re looking to grow your business get in touch today.