Case Study
A complete digital transformation - from hiding their website to proudly leading with it in every pitch.
1. The Overview
Abbi&Me is a creative production agency known for delivering immersive, high-end experiences across retail, events, and installations. Their goal was to transform their outdated and underperforming website into a visually engaging, user-friendly platform that properly reflected the calibre of their work — and could confidently support their business development efforts.
2. The challenge
The original website was so unreliable and off-brand that the team would actively take it offline during new business pitches. It lacked basic functionality, failed to reflect the creative standard of the agency, and wasn’t optimised for search visibility. The site had become a liability – both visually and technically – at odds with the company’s ambitions.
3. Our approach – Strategic Insight
We approached the project as more than a visual refresh – it was about reputational repair and future-proofing. We worked closely with the Abbi&Me team to define their unique proposition and align the site structure with user behaviour and SEO best practice. Our approach combined sleek, editorial-style design with practical performance and backend flexibility, setting the stage for long-term growth and lead nurturing.
4. The Solution
- Conducted a full discovery phase, including competitor analysis and brand positioning sessions
- Developed new site architecture, wireframes, and layout concepts tailored to creative agency needs
- Delivered a fully responsive WordPress website, designed and built from scratch to showcase Abbi&Me’s work in a clean, confident way
- Led content creation, image sourcing, and page population to ensure a cohesive and consistent user experience
- Implemented technical SEO, speed optimisation, and security protocols for a robust launch
- Provided CMS training and post-launch support to ensure internal confidence
- Currently delivering Phase Two: full HubSpot CRM implementation to integrate lead capture and nurture workflows into the business
5. The Results
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The website went from a reputational risk to a cornerstone of the sales process
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Abbi&Me now have a visually striking and technically sound digital platform that reflects their creative excellence
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Improved visibility through SEO foundations, positioning the business for growth
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Team confidence restored – the website is now shown in every pitch
”“We used to hide our website - now it’s the first thing we show. Let’s Grow understood exactly what we needed, and delivered a site that does justice to our work and brand. It’s made a huge difference in how we present ourselves.”
Abbi JeffreyFounder
