Case Study
Driving digital growth through strategic website transformation
1. The Overview
Kata Tipis are a leading manufacturer and supplier of high-quality giant hat tipis, supporting rental companies, hotels, venues, hospitality groups, and brand activation agencies across the UK and Europe.
While their reputation within the industry was strong, their website wasn’t delivering commercially. It lacked clear positioning, underperformed in search, and failed to convert traffic into meaningful enquiries.
Let’s Grow was appointed to transform their digital presence, creating a strategically aligned website designed to improve visibility, attract the right audiences and generate consistent lead flow.
2. The challenge
Although visually acceptable, the previous website wasn’t working hard enough.
It focused heavily on what Kata Tipis did, rather than who they were best positioned to support. User journeys were unclear, SEO structure was weak, and there were limited opportunities for lead capture.
In a competitive landscape dominated by established players investing heavily in content and digital advertising, Kata Tipis needed more than a cosmetic refresh. They needed a website built around commercial intent.
The objective was simple but significant:
Create a website that better represented the brand, appealed directly to priority target markets, and generated more enquiries.
3. Our approach – Strategic Insight
We began with a structured discovery and strategy phase to understand:
- Core commercial audiences, including rental operators, hospitality venues, outdoor education providers and activation agencies
- Growth ambitions across the UK and France
- The need to shift positioning from product-led messaging to audience-led solutions
From there, we developed a site architecture informed by competitor research and keyword opportunity analysis. This ensured the new website would be built around high-intent commercial search terms and clearer sector segmentation.
Alongside the website transformation, we later supported improvements to paid media performance, ensuring organic and paid channels worked cohesively to drive visibility and traffic.
4. The solution
- A complete website redesign and rebuild
- A new navigation structure aligned to target markets
- Sector-specific and SEO-optimised service pages
- Competitor-informed keyword strategy implementation
- Improved UX and clearer conversion pathways
- Gated brochure downloads to capture high-intent leads
- Embedded enquiry forms across key landing pages
- Chatbot integration to increase engagement
- Technical SEO optimisation and post-launch audits
- Google Ads campaign review and optimisation (18 active ads across the network)
- A dedicated French website to support international growth
5. The results
Year-on-year increase in website traffic
Strong growth in Google Search impressions and clicks
189 ranking keywords and growing
72 keywords on page 1 of Google
85k impressions and 2,300 clicks via ads in the last 90 days
Paid search now the number one traffic-driving channel
Technical SEO health score of 85%
”Working with Let’s Grow has been a genuinely positive experience from start to finish. They took the time to understand our business, our market and where we wanted to grow. The new website represents us far better and has significantly improved our visibility online. Their strategic input around SEO and paid advertising has given us a much stronger digital foundation, and we now feel confident that our website is supporting our commercial ambitions rather than holding us back.
Simon BurnellManaging Director