Case Study
83
Website 'Health Score'
20,000
Monthly impressions on Google
53
Traffic from organic search
The challenge
Nicholls Solicitors is a well-established law firm in South Manchester helping both businesses and individuals with legal issues.
Their website and brand had become diluted with an old-fashioned look that was disengaging with the market. Looking to increase both the quality and quantity of customers they presented the challenge to us for a rebrand, rebuild of marketing materials, digital marketing support and growth strategy.
The project consisted of:
- Audience analysis
- Competitor analysis
- Rebrand
- Website design
- Digital marketing
- Growth strategy
- Business stationery and offline marketing materials
The solution
Rebrand
After fully understanding the business, it’s core values and the audience they wanted to attract we developed a brand that was in keeping with the market but stood them apart from its competitors locally.
This included a redesigned logo, colour palette, type and imagery styles, and brand messaging.
The new brand reflects the layers of support clients receive as well as the subtle notion of legal battles known within the industry.
Website
The new website needed to give the audience a consistent journey throughout the services offered, allowing easy contact with the business and its experts.
We worked with Nicholls to redevelop their brand tone of voice and website content that aimed to convert customers quickly.
Imagery that represented their marketplace whilst retaining emotionally engaging details with the audience was vital to ensuring trust and confidence in the business.
SEO
To make sure the website was found we provided our SEO Starter Pack which consisted of competitor and keyword research, identifying relevant opportunities to rank for, on-page optimisation, technical optimisation and recommending backlinks.
To track the performance we set up Google Analytics and Google Search Console.
The results
Nicholls Solicitors have seen the following results since the new brand and website went live:
The result of this project is a brand that truly represents the business and positively engages with the ideal market audience. A website that offers the user a clean and informative journey with easy access points and expert details.
With the addition of SEO and digital marketing, the website is now performing successfully, and increased traffic and enquiry submissions result in more business of a higher calibre.
- 83% website ‘Health Score’
- 20k monthly impressions on Google
- 53% of traffic from organic search
”It's like magic. Let's Grow's ability to understand the audience and create branding that emotionally engages them is unique. Our rebrand has been a huge success and is consistently turning heads in our sector.
Sarah BirdseyMD, Nicholls Solicitors
