Case Study

Website traffic surged by 344%.

Wonderland Wedding Venues – Venue Portfolio

1. The Overview

Wonderland Wedding Venues is a rapidly expanding collection of outdoor wedding venues across the UK, known for luxury tipis and distinctive natural settings. They engaged us to unify their digital presence, improve lead generation and marketing efficiency, and support venue‑growth.

2. The challenge

  • The client operated six separate websites with little cohesion, impairing brand clarity and marketing efficiency.
  • They lacked a marketing‑ and sales‑focused CRM system, making it difficult to track enquiries, nurture leads or tie activity back to outcomes.
  • Marketing efforts were inconsistent and analytics/tracking were limited, hindering optimisation and scaling.
  • They had no dedicated offering or positioning for corporate events – an untapped growth stream.
Let's Grow | Wonderland Wedding Venues

3. Our approach – Strategic Insight

We determined that the root issues were not just technical, but strategic: the disparate web platforms diluted brand impact, and without integrated tracking there was no ability to optimise. Our approach therefore, centred on aligning all digital touch‑points, implementing a robust platform for enquiry capture and lead nurturing, and creating a unified brand experience. We treated this as both a marketing and operational transformation: the website restructure, CRM integration and marketing activity were designed to function as one engine for growth.

Let's Grow | WWV Old website Let's Grow | WWV website new

4. The Solution

  • Developed a single, SEO‑optimised WordPress website consolidating all six venues, each with dedicated sections, and a central blog for content marketing.
  • Created a microsite for corporate events under the “Wonderland Venues” brand to open the corporate market.
  • Implemented HubSpot integrated with both the website and the client’s operational CRM to enable full tracking of marketing to enquiry to booking.
  • Deployed ongoing digital marketing support (SEO, content marketing, PPC, social advertising, email campaigns) to drive traffic and enquiries.
  • Provided design support: exhibition stand designs, festival lanyards, new brochures for wedding and corporate audiences.
  • Established a tracking and reporting system with daily monitoring of results, enabling agile optimisation and transparency.

5. The Results

  • Website traffic increased by 344%, exceeding 20,000 visitors per month within three months of launch
  • On average we generated 435 leads per month, which provided 133 wedding enquiries per month and 30 new wedding bookings per month
  • The site ranked for 775 keywords with 50 on page one of Google.
  • Since the website launch (2024) the venue portfolio has expanded with three new venues acquired – The client is now positioned as one of the fastest‑growing venue businesses in the UK.

”Let’s Grow have been a true extension of our team. They didn’t just deliver a great website – they brought strategic thinking, creative flair and events industry know‑how that’s helped accelerate our growth. Their hands‑on support across marketing, design and CRM has been invaluable as we continue to expand the business.

Mike KershawChairman