MARKETING STRATEGY FOR EVENTS BUSINESSES
Without a strategy, your not marketing. You’re guessing.
Our Marketing Strategy service gives you a clear, actionable plan built around your business, your audience and your growth goals. No generic frameworks. No fluff. Just a strategy that actually works.
SOUND FAMILIAR?
We know what’s keeping you up at night.
We’ve worked in events, run events and marketed events. We’ve sat in the same rooms, felt the same pressure and made the same mistakes. So when we say we understand your challenges, we mean it.
The events industry is fast-moving, relationship-driven and intensely competitive. Without a clear marketing strategy, you end up reactive, inconsistent and invisible to the clients who matter most.
The problem isn’t effort, it’s that you’re marketing without a strategy. That’s exactly what we fix.
PROVEN RESULTS
Strategy doesn’t cost you. The lack of one does.
Here’s what happens when events businesses stop guessing and start operating with a clear, well-built marketing strategy behind them.
VENUE CLIENT
3.2x
Increase in qualified venue enquiries within 6 months.
The challenge: No visibility online, relying solely on repeat clients. We built a strategy focused on SEO, targeted content and lead generation campaigns tied to specific event types.
EVENT AGENCY
60%
Reduction in wasted ad spend after strategy.
The challenge: Budget being spread across too many channels with no coherent message. We consolidated, clarified and rebuilt their entire marketing approach around what actually converts.
EVENT SUPPLEIR
£180k
In new pipeline generated within the first quarter of strategy launch.
The challenge: Strong product, weak positioning. Nobody knew who they were or why to choose them. A repositioned strategy and clear messaging framework changed that fast.
“Before Let’s Grow, we were doing everything and nothing at the same time. Social posts here, an email there, the odd ad campaign. None of it was joined up and we had no idea what was working. The strategy they built gave us complete clarity. For the first time, we actually knew what we were doing and why.”
James Harrison
Events Business Owner
INVESTMENT
A strategy that pays for itself.
Every package includes a deep-dive into your business, your audience and your market. What you get out is a clear, practical plan your team can actually use.
Foundation
£ 1,495
One-time InvestmentFor businesses that need a clear starting point. Covers the essentials and gives you a solid foundation to build from.- + Marketing audit and benchmark
- + Audience and competitor analysis
- + 6 month strategic roadmap
- + Channel recommendations
- + Priority actions and quick wins
- + Strategy presentation
GrowthRecommended
£ 2,995
One-time InvestmentFor businesses serious about scaling. A full strategy with deeper analysis, content planning and campaign frameworks built in.- + Everything in Foundation
- + Positioning framework
- + Content strategy
- + Campaign framework
- + KPI setting and tracking setup
- + 90-day implementation plan
- + Follow-up review session
Scale
£ 4,995
One-time InvestmentFor established businesses looking to dominate their market. Includes full strategy plus ongoing retainer support to execute it.- + Everything in Growth
- + Paid media budgeting
- + SEO and organic growth strategy
- + Team training and briefing session
- + Quarterly strategy check-ins
- + Priority onboarding
Not sure which is right for you?
Book a free discovery call and we’ll point you in the right direction. No hard sell, no obligation. Just an honest conversation about your business and what you actually need.
WHY LET’S GROW
We don’t just know marketing. We know you industry.
Let’s Grow was built by people who have spent careers inside the events industry. From running venues to managing agencies to delivering large-scale events, we’ve seen firsthand what works and what doesn’t.
That means when we build your strategy, we’re not applying a generic template. We’re drawing on real-world knowledge of your sector, your audience and the challenges that are specific to events businesses.
FAQs
Got questions? We’ve got answers.
Here are the things we get asked most often. If you don’t find what you’re looking for, just get in touch.
What does the marketing strategy process look like?
We start with a deep-dive discovery session to understand your business, your goals and your current marketing position. From there we carry out a full audit, competitor and audience analysis, and build your strategy document. This is then presented back to you in a strategy session where we walk through every recommendation, answer your questions and agree on priorities. The whole process typically takes three to four weeks from kickoff to delivery.
Do I need to be doing any marketing activity already for this to work?
Not at all. Whether you’re starting from scratch or you’ve been doing bits and pieces for years, our strategy process works either way. In fact, having no existing activity can sometimes make it easier as there’s nothing to unpick or unlearn. We build your strategy based on where you want to go, not just where you’ve been.
What makes your strategy different to what another marketing agency would produce?
We only work with events businesses. That means our strategies are built with a genuine understanding of how venues sell, how agencies grow and how suppliers win contracts. We know the seasonal pressures, the buyer psychology and the channels that work in this industry. A generic agency would apply a template. We apply real sector knowledge.
Will you help us implement the strategy or is it just a document?
The strategy is a standalone deliverable and plenty of clients use it to implement in-house or with their existing team. But if you want us to deliver it for you, we offer a full range of done-for-you marketing services including content, paid media, email, social and ongoing retainer support. Many of our clients start with strategy and move into a delivery retainer shortly after.
How long before we start seeing results?
A strategy on its own doesn’t generate results. Executing the strategy does. Most clients who implement their plan consistently start seeing meaningful movement within 60 to 90 days, with more significant results building over six to twelve months. Marketing is a long game, but a clear strategy means every action you take is building toward the same goal rather than spinning wheels.
Can you work with businesses outside of the events industry?
Our core focus and specialism is the events industry, including venues, event agencies and event suppliers. If you’re outside of that world but feel our approach would suit you, feel free to get in touch and we’ll be honest about whether we’re the right fit. We’d rather point you in the right direction than take on work where we can’t deliver at our best.
What information do you need from us to get started?
We handle most of the research ourselves. Before we kick off, we’ll ask you to complete a short briefing document and join a discovery call so we can understand your business properly. You don’t need to prepare anything elaborate. The more honest you are about where things stand, the better the strategy we can build for you.
