Key numbers for small businesses explained
Knowing your numbers is crucial for running a small business effectively and making informed decisions.
Warren Buffet said: “If you can’t read the scoreboard. You don’t know the score. If you don’t know the score, you can’t tell the winners from the losers” and this is true in your business. If you don’t know and track the numbers you’ll never know if your winning or losing!
If you can’t read the scoreboard. You don’t know the score. If you don’t know the score, you can’t tell the winners from the losers.
Here are some of the key numbers for small businesses and how to calculate them:
Your total income generated from sales or services provided. It’s crucial to track revenue and analyse its trends to assess your business’s growth and success.
Monitor your operating costs, including rent, utilities, payroll, supplies, marketing, and any other expenses specific to your business. Understanding your expenses helps you identify areas where you can cut costs and improve profitability.
3. Profit Margin
Calculate your profit margin, which is the percentage of revenue that remains after deducting all expenses. It indicates the profitability of your business and helps you make pricing and cost control decisions.
4. Gross Profit
This is the difference between your revenue and the direct costs associated with producing or delivering your products or services. It helps you assess the profitability of your core business operations.
5. Net Profit
This is the amount left after deducting all expenses, including both direct costs and indirect expenses such as overhead, taxes, and interest. Net profit provides a clear picture of the overall profitability of your business.
6. Cash Flow
Track the movement of cash in and out of your business. Monitor your accounts receivable (money owed to you) and accounts payable (money you owe to others). Cash flow is crucial for meeting short-term obligations and ensuring your business has enough liquidity to operate smoothly.
7. Customer Acquisition Cost (CAC)
Calculate the cost associated with acquiring each new customer. This includes marketing and advertising expenses. Understanding CAC helps you assess the efficiency of your marketing efforts and determine the return on investment for customer acquisition.
8. Customer Lifetime Value (CLV)
Determine the average value of a customer over their entire relationship with your business. CLV helps you make decisions about customer retention strategies, marketing budgets, and identifying your most valuable customers.
9. Break-Even Point
Calculate the point at which your total revenue equals your total expenses. This helps you understand how much revenue you need to generate to cover your costs and start making a profit.
We hope this article provided some clarity on the key numbers for small businesses. If you have any question or want to have a chat about your growth strategy get in touch below.
We exist to give small businesses access to results-driven branding, websites and digital marketing. If you’re looking for help with your growth strategy get in touch to book a FREE consultation.